The media? Who needs 'em? They cause trouble when their questions go unanswered. At the same time, they can help tremendously when you want to advance a business, an agenda, a cause.
Media relations--done properly--can get your products and services featured in the trades or the national and international news media. Talk about free advertising!
On the other hand, when you are in the news and don't want to be, you need help in getting the reporters to go away.
Our experience in the media, as well as having been spokesmen for major corporations, universities and health agencies, means we understand media relations from both sides. When you hire Strategic Ink to handle your media contacts, your media image is being handled by savvy professionals. |